{"id":250,"date":"2025-01-13T10:22:56","date_gmt":"2025-01-13T10:22:56","guid":{"rendered":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/?page_id=250"},"modified":"2025-01-13T10:22:56","modified_gmt":"2025-01-13T10:22:56","slug":"vaerditrekanten","status":"publish","type":"page","link":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/?page_id=250","title":{"rendered":"V\u00e6rditrekanten"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"376\" src=\"https:\/\/www.forretningsmodeludvikling.sdu.dk\/wp-content\/uploads\/2025\/01\/vaerditrekanten-modul-2.png\" alt=\"\" class=\"wp-image-256\" srcset=\"https:\/\/www.forretningsmodeludvikling.sdu.dk\/wp-content\/uploads\/2025\/01\/vaerditrekanten-modul-2.png 717w, https:\/\/www.forretningsmodeludvikling.sdu.dk\/wp-content\/uploads\/2025\/01\/vaerditrekanten-modul-2-300x157.png 300w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><figcaption class=\"wp-element-caption\">Kilde: Larreche, J. C. (2008).<\/figcaption><\/figure>\n\n\n\n<p>De fleste virksomheder h\u00e6vder at de skaber \u2018v\u00e6rdi for deres kunder\u2019, men de evner ikke n\u00f8dvendigvis at pr\u00e6cisere v\u00e6rdiskabelsen. V\u00e6rdi kan defineres som: \u201cValue .. In monetary terms .. the economic, technical, service and social benefits a customer firm receives in exchange for the price for a market offering (Anderson &amp; Narus, 2009). Denne definition fremh\u00e6ver finansiel v\u00e6rdi, men inkluderer ogs\u00e5 andre v\u00e6rdifor\u00f8gende aspekter af markedstilbuddet. De v\u00e6rdidimensioner der understreges i v\u00e6rkt\u00f8jet er:<\/p>\n\n\n\n<p>\u2022 Finansiel v\u00e6rdi: Pris, forbrug, vedligeholdelse, tr\u00e6ning<\/p>\n\n\n\n<p>\u2022 Funktionel v\u00e6rdi: Reduktion i h\u00e5ndtering, \u00f8get produktivitet, milj\u00f8venlighed<\/p>\n\n\n\n<p>\u2022 F\u00f8lelsesm\u00e6ssig v\u00e6rdi: Angst, holdninger, behag, image, bekvemmelighed, s\u00e6rligt udtryk<\/p>\n\n\n\n<p>\u2022 Uh\u00e5ndgribelig v\u00e6rdi: Risiko, tid, innovation, etik, samfundsm\u00e6ssige forhold<\/p>\n\n\n\n<p>Det overordnede form\u00e5l med v\u00e6rkt\u00f8jet \u2019v\u00e6rditrekanten\u2019 er s\u00e5ledes at blive mere pr\u00e6cis p\u00e5, hvori kundev\u00e6rdiskabelsen specifikt best\u00e5r og hvordan den evt. kan forbedres. Modellen indeholder dimensionerne finansiel, funktionel, f\u00f8lelsesm\u00e6ssig og uh\u00e5ndgribelig v\u00e6rdi. Forst\u00e5else af v\u00e6rdiskabelsesprocessen g\u00f8r det muligt at m\u00e5lrette og prioritere i ydelser og services, der tilbydes kunden.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-duotone-duotone-5\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"444\" src=\"https:\/\/www.forretningsmodeludvikling.sdu.dk\/wp-content\/uploads\/2025\/01\/infoboks-vaerditrekant.png\" alt=\"\" class=\"wp-image-259\" srcset=\"https:\/\/www.forretningsmodeludvikling.sdu.dk\/wp-content\/uploads\/2025\/01\/infoboks-vaerditrekant.png 399w, https:\/\/www.forretningsmodeludvikling.sdu.dk\/wp-content\/uploads\/2025\/01\/infoboks-vaerditrekant-270x300.png 270w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>De fleste virksomheder h\u00e6vder at de skaber \u2018v\u00e6rdi for deres kunder\u2019, men de evner ikke n\u00f8dvendigvis at pr\u00e6cisere v\u00e6rdiskabelsen. V\u00e6rdi kan defineres som: \u201cValue .. In monetary terms .. the economic, technical, service and social benefits a customer firm receives in exchange for the price for a market offering (Anderson &amp; Narus, 2009). Denne definition [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-250","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=\/wp\/v2\/pages\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=250"}],"version-history":[{"count":1,"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=\/wp\/v2\/pages\/250\/revisions"}],"predecessor-version":[{"id":262,"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=\/wp\/v2\/pages\/250\/revisions\/262"}],"wp:attachment":[{"href":"https:\/\/www.forretningsmodeludvikling.sdu.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}